Professional Summary — A Snapshot

As a creative and results-driven marketing professional, I bring a strong background in creative direction, digital engagement, and brand development. With hands-on experience leading cross-platform campaigns, managing creative teams, and designing branded visuals, I have consistently driven growth in audience engagement and brand visibility. My work in both nonprofit and corporate environments has equipped me with the skills to craft compelling narratives, design high-quality content, and support diverse initiatives. I’m passionate about using creative strategy to support company aesthetics and excellence.

My Experience — what i bring to the table

Area Administrator — Marketing & Communications

YOUNG LIFE | MARCH 2025 - PRESENT

·       Develop and execute lifecycle marketing campaigns across email and social channels to drive donor and community engagement.

·       Craft personalized visuals and communications that support audience segmentation and nurture long-term engagement.

·       Design and maintain brand-aligned digital and print assets, enhancing campaign consistency and visual impact.

·       Collaborate cross-functionally with development and event teams to optimize communications across touchpoints.

·       Analyze engagement data to refine content strategies and improve message performance.

Creative Communications Director

FIRST CHARLOTTE | MARCH 2023 - MARCH 2025

·       Managed full-funnel marketing campaigns across email, social media, and print to drive awareness and user engagement.

·       Led social media calendar planning, content creation, and community moderation to align with organizational voice and strategy.

·       Maintained and enforced brand standards through consistent application of style guides, ensuring on-brand execution across all platforms.

·       Led end-to-end campaign development—from creative brief through execution—balancing timelines, priorities, and evolving project needs in a fast-paced environment.

·       Worked closely with leadership teams to align messaging, maintain brand integrity, and track campaign KPIs.

·       Collaborated with photographers, to use design and copywriting to craft elevated visual storytelling that brought moments and campaign narratives to life.

·       Oversaw multi-functional teams, campaign briefs, and performance reporting for events and outreach initiatives.

Social Media Marketing Intern

LEVITATE | OCTOBER 2022 - FEBRUARY 2023

·       Developed and implemented social media strategy for a product launch, driving a 190% increase in followers and record engagement.

·       Led weekly KPI reporting and used data insights to refine content strategy and audience targeting.

My Skills — what I do best

Adobe Creative Suite

Graphic Design

Figma

Brand Development

Social Media Marketing

Content Creation/Management

Digital Marketing Analytics

Copywriting

Data Visualization

Project/Campaign Management

Video Editing

Web Design

App Development